Advertising Rates:
Cost per issue: ads must run consecutively)
1 Month 3 Month 6 Month

Black and White
Business Card               $25.00   $22.50  $20.00
¼ Page (3 7/6" x 4 7/8") $108.00 $102.50 $97.00
½ Page (7" x 4 7/8")      $180.00 $171.00 $162.00
½ Page (3 7/6" x 10") $180.00 $171.00 $162.00
Full Page (7" x 10")    $300.00 $285.00 $270.00

Color Rates
¼ Page (3-7/6"x 4-7/8")   $181.50 $172.50 $163.50
H. ½ Page (7"x 4-7/8")    $330.00 $313.50 $297.00
V. ½ Page (3-7/16"x10")  $330.00 $313.50 $297.00
Full Page (7" x 10")      $600.00 $570.00 $540.00

Special Advertising
All Cover Advertising is Color. 6 Months
Inside Covers (Front or Back) $875.00 $787.50
Page #1                            $775.00 $697.50
Back Cover                       $1900.00 $1700.00
All Special Advertising must be full page size. Bleed no extra charge.

Display Ad Sizes:
A. Full Page (7" x 10")
B. 1/2 Page Ad Vert. (3-7/16" x 10")
C. 1/2 Page Ad Horiz. (7" x 4-7/8")
D. 1/4 Page Ad (3-7/16" x 4-7/8")
Business Card Ads (3-1/2" x 2")

Mechanical Requirements:

• Publication trim size: 8" x 10 3/4"
• Column width: 2 3/16" or 13 picas - two column width: 4 9/16" or 27 1/2 picas - three column width: 7" or 42 picas
• Depth of column: 10" or 140 lines
• Three columns per page or 420 lines to a page.
• Publication printed web offset.
• Screen: 150 line for color - 133 for b/w and 2 color
• All Ads should be sent on CD. Ads should in a .TIFF format. All negatives received will be converted back to a file format and billed at net cost.
• Advertising material will be scrapped after 12 months unless shipping instructions are given.

Bleeds:
• No extra charge for full page ad or spread.
• No live matter is to be within 1/4" of the trim edges of the page dimensions unless it is acceptable to bleed that matter.
• Not responsible for "live" material in bleed area.
Bleed Sizes:
• 2 Page Spread - 16 1/2" x 11 1/8"
• Full Page 8 1/4" x 11 1/8"
• 1/2 Page (Vertical) 4 5/16" x 11 1/8"
• 1/2 Page (Horizontal) 8 1/4" x 5 1/2"

Camera Ready:
• Black & White advertising prices are based on camera ready artwork.
• Full color advertising prices are based color proofs provided by advertiser and files on CD or ZIP DISK.
• Additional design is available beginning at $40.00 service fee. Additional fees are based on $40.00 per hour computer time developing the ad. Send Company’s logo as camera ready art ( laser print and dot matrix are not camera ready.) on IBM compatible computer disk. Photoshop files are preferred.

Classified Advertising:
Classifieds are 25¢ per word, with a $4.00 minimum. Any space between letters begins a new word. example : 57' Chevy Blue 9+ Cond. (5 words).

Classified Requirements:
Please print and punctuate. Not responsible for errors due to long hand or illegible copy. Abbreviations counts as 1 word each, hyphenated words count as 2 words. Advertiser must file permanent or business address with publisher before placing P.O. Box address in ad.

Classified Display Advertising
Size 1x 3x 6x
Two inches   $48.00 $46.00 $43.50
Three inches $84.50 $80.50 $76.50
Four inches   $99.50 $94.00 $89.50
Classification Available:
For a complete listing of classifications available in our classified ad section, please contact our ad sales representative.

Payment
Accompanying and advertising order or in payment of an account must be provided in the form of a U.S. funds check drawn on a U.S Bank. Personal or company checks, bank money orders, cashier’s checks or similar instruments drawn on foreign banks are not acceptable, unless the total payment provided in sufficient to cover all bank clearing and foreign exchange charges. Visa, Master Card, American Express Cards & Discover or Novus Cards are also accepted from any country.

Inserts
Inserts are available. Please call for price and quantity.

General Information
Deadlines: Advertising deadlines are absolute. No ads will be accepted or changes in ad copy allowed after 4:00 Eastern Time on the deadline day. Advertisers will be billed for space reservations canceled after the advertising deadline.
Terms: The rates provided are the net rates.
Contract Rates: While and ad can be placed in a single issue, money-saving contracts rates are available for 3 & 6 issues. Ad content may vary from issue to issue.
Rates: SKETCH Magazine reserves the right to alter rates for contract advertisers upon 60 days notice, with the understanding that the advertiser has the right to cancel the contract without penalty if the altered rates are unacceptable.
Photos: Photos may be reproduced in any ad at no charge. High quality photos are required to achieve high quality reproduction, as a graphics arts camera will reproduce exactly what it sees. If you do not have a photo of the items, our staff photographer can prepare a quality photograph of any item to be advertised at a cost of $5.00 per item.
P. O. Boxes: P.O. Boxes may be used but a permanent home address or place of business must be filed with SKETCH Magazine before a P.O. Box advertisement can be carried.
Position: Premium positions are available on a first come basis.
Advertising Agencies: Payment must be submitted with orders unless credit has been established in advance. References are required.
Return Privilege: Except as otherwise stated in any ad, and advertiser must accept the return of any merchandise postmarked within ten days of its receipt by a customer. This policy applies to mail order advertisers only.
Halftones: Inordinate use of halftones may result in additional charges by the publisher. Contact a sales representative for more information.
Coupon Ads: Please identify all coupon ads when placing space reservations. Coupon ads will be positioned for easiest use and removal of coupon portion. With fractional coupon ads, this means a bottom right-hand-page position.

Standard Advertising Policies:
• The grouping of several advertisements in any one issue to earn a lower rate will not be permitted.
• All advertising orders are accepted subject to the terms and provisions printed on the current rate card. The publisher reserves the right to omit or decline advertising, or suspend advertising privileges, for any reason, irrespective of the validity of the reasons for such omission, declination or suspension of advertising privileges.
• The publisher will not be bound by any conditions, printed or otherwise, appearing on the order for advertising space, billing instructions or copy instructions, which conflict with the publisher’s policies.
• All advertising is subject to the publisher’s approval. the publisher reserves the right to edit advertising copy, artwork and format to conform with standard advertising policies. Contact a sales representative for details.
• This publication does not guarantee, and disclaims all knowledge of, the right of seller or buyer to contract. Specific inquiries should be made on questions on minority or ownership.
• Advertisers and advertising agencies concerned assume liability for all content (including text representations and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. It is the advertiser’s and agency’s responsibility to obtain appropriate releases, licenses and/or permissions on any item offered or individual pictured in the advertisement. the advertising agency and its client together and separately assume 100% of debt payment responsibility in the event of default by either party.
• All agreements are subject to strikes, accidents, fires acts of God, or other contingencies beyond the publisher’s control.

published by
BLUE LINE ART
PO Box 6426, Florence, KY 41022-6426
ph: 859/282-0096 Fax: 859/282-9412
e-mail: ads@bluelinepro.com